Realignment Isn't Over. Here's What the Next Wave Looks Like
Media money, travel budgets and the playoff format are pulling the map apart again. We sorted the rumors from the realistic.
Who pays, who gets paid, and why your favorite program keeps emailing you about memberships.
Name, image and likeness rules changed college sports faster than any rule since scholarships. Collectives sit at the center of that change: independent groups that pool donor money and pay athletes for appearances, content and endorsements.
Most collectives are funded by a small number of large donors, but the fastest-growing ones rely on fan subscriptions. That is why the emails keep coming.